Renewed Interest.

Friday, March 8, 1996

Lost it.

For the last couple of weeks, I would drift in and out of energy levels, working furiously on new Web Pages for myself and helping others get started. Dabbling in my real business only occasionally. Things are slow right now, but everything is handled in preparation for the spring onslaught. Actually, I've now become fairly proficient in HTML; not great, but passable. Because of my company's Web presence, I've been asked to give several presentations to the business community on Web Strategy, Positioning and Marketing Warfare.
Let's get this straight: I didn't invent these concepts, but I was extremely fortunate to work for the two neatest advertising men who did. Jack Trout and Al Ries. In 1969, I read the story on "Positioning. The Battle for Your Mind" in Industrial Marketing Magazine, which featured Jack and Al. I was an advertising - marketing major at Drake University in Des Moines and had just started my junior year. God, if I could only work for a shop (ad agency) like that! Well, ten years later I answered a blind ad in the New York Times and it was Trout & Ries Advertising, New York City. That was the best four years I ever had, learning from two maverick admen who'd revolutionized the entire industry and the world. It was kind of like being a part of the Beatles entourage when "Sgt. Pepper's Lonely Hearts Club Band" was released in 1966; it changed music and the world forever. Who knew?

Found It.

Somehow, there's a new energy inside. Me. I'm working 15-18 hour days now on both business and fun projects. I haven't had this much fun in a while now. I sure hope it continues.
The sheer volume of people coming in for landscape estimates is staggering, and the season hasn't really started. Or did it and I missed it? In the past six years, I don't remember it ever getting as busy as this quite this early. Usually, all hell breaks loose around the end of March. It's happening now. I'm glad. I thrive on the adrenalin and pushing myself to the limit. It's probably not good to be a Type A Personality, for obvious health reasons as explained by the Surgeon General. Don't remove (your) tag under penalty of law!

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